Veere – Di Wedding nets Rs.23 crore in Two days ?

Veere Di Wedding released on 2177 screens in India, expected to bag Rs 35 crore plus this weekend has already garnered Rs 22.95 crore in first two days of its release and is termed as a big feat for an all-women lead cast in Bollywood.

But can this success be only attributed to the high production value and the individual pull of two of its leads, Kareena Kapoor and Sonam Kapoor?

Veere Di Wedding had a fantastic publicity drive with all four of the leads getting equal opportunity to promote their film. It took the weight away from only Kareena and Sonam, whose sister Rhea Kapoor is the producer of the film. The film’s trailer released on April 25th was to be a controversial one as the typical Bollywood viewers were privy to ‘posh’ characters abusing and frequently talking about sex in a mainstream film.

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